![]() ![]() The heavy paper used for 78s damaged the delicate grooves on LPs, and record companies started using a folded-over board format sleeve. However, it was the advent of the long-playing 33⅓rpm record that changed everything. The first signs of change came in the 30s, from pioneering designers such as Alex Steinweiss, whose illustrated covers – for singers such as Paul Robeson, or the classical records of Beethoven – led to huge increases in sales.
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